Why Pre-Marketing Your Home Can Lead to a Higher Sale Price

When it comes to selling your home, first impressions matter—and the way you introduce your property to the market can significantly impact the final sale price. At Compass, we leverage pre-marketing strategies like Compass Coming Soon and Compass Private Exclusive to maximize exposure and attract the right buyers before your home officially hits the MLS.

The Power of Pre-Marketing

According to Compass research, homes that are pre-marketed before going live on the MLS achieve:
✅ 2.9% higher sales prices
✅ 20% faster contracts
✅ 30% less likelihood of price reductions

So, what does this mean for sellers? More demand, better offers, and a smoother selling process.

How Pre-Marketing Works

We take a strategic approach by introducing your home to motivated buyers before it becomes publicly available. Through:
🔹 Compass Private Exclusive – Your listing is shared with a select network of buyers while keeping your sale private.
🔹 Compass Coming Soon – Your home is marketed before going live on the MLS, generating buzz and early interest.
🔹 All Public Websites – Once we’ve built demand, your home is launched on the MLS and syndicated across top real estate platforms.

Why It Matters

By creating early interest, we can attract buyers who are ready to act fast—often leading to multiple offers and stronger negotiating power. This reduces the chances of price drops and ensures you sell for the highest possible value.

If you’re thinking about selling, let’s discuss how we can tailor a pre-marketing strategy to position your home for success. Reach out today!